“In this agency business we are people talking to people, and thats what we should keep running through our fingers.”
(32)我认为,做广告最伟大的成就是让人信服;而没有任何东西比产品本身更能说服人。
“The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.”
(33)创意给人以生命和乐趣。
“Ideas alone enable a man to survive and flourish.”
(34)如果你并不拥有饱满的创造力、丰富的想像力、对万事万物也没有太多的好奇和疑问,那么,我劝你最好远离广告这一行。